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About us

Premier Yarns is a major distributor of hand knitting yarns in North America, working with all of the major craft chains.

For over 10 years we have led the industry with trendsetting yarns like Starbella, to our recent innovations in licensed collections.

Premier Yarns has a proven track record as a leader in the hand knitting and crochet market. We are dedicated to continuing to bring fresh, new, high quality basic and fashion yarns and accessories to our customers throughout North America.


In 2009, Premier Yarns partnered with Deborah Norville to create the Deborah Norville Collection™ of 17 beautiful and colorful hand knitting yarns. Today, Deborah Norville Serenity Chunky and Everyday® Soft Worsted yarns are well established and appreciated by knitters and crocheters everywhere.

In 2013, Premier Yarns teamed up with Isaac Mizrahi/Xcel Brands to create the Isaac Mizrahi CRAFT yarn collection. Isaac Mizrahi CRAFT yarns, which are currently available  at Michaels Stores, have been a great success, achieving record breaking sales both in stores and online.

In Fall 2015, Premier Yarns proudly introduced the Downton Abbey Yarn Collection. These classic yarns were inspired by the look and feel of the popular PBS television series and are sure to be a big hit with Downton Abbey fans.

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