I got an email a few weeks back, showing Ever Soft on sale for $2.39 a skein. I buy a lot of different kinds of yarn and am a yarn conisuer. I usually buy high end stuff. But I wanted to get something inexpensive for a project and wasn't worried about the quality. I WAS SHOCKED, AMAZED AND SPEECHLESS, when this vibrant, squishy, soft, easy to use yarn showed up. I instantly started a quick project just to see how the stitches held up. WOW! It is easy to frog, the size is perfect for shawls or light blankets. I am patiently waiting to see if this goes on sale again as I'm going to buy every single color this time! I only got 17 colors (4 skeins ea) and have so many things this will work for. The price, even without being on sale is amazing! I just buy huge amounts and need the help with pricing. Do yourself a favor, buy several colors and have fun when you go to make your project. It'll turn out better than you expect! I won't be using this for the originally intended project as it's way too amazing for a project that won't be used on your body.